Strategies – Strategic Development
Structuring integrated communications/marketing/advertising programs utilizing research and analysis of demographics and other factors; client strategies, focus and business goals; target audience/constituent needs and expectations; key messaging and positioning for success.
Creative Services
Provide concepts, design and graphics; multi-media production supervision; and content writing and editing for collaterals and reports — brochures, pamphlets, research studies, direct mail pieces, annual reports, sustainability reporting.
Media Relations Programs
Preparation and coordination of news releases; news conferences, media events, interviews, news bureau operation, feature distribution. For trade, consumer, professional, specialized audience and other media.
Third Party “Synergy Development” Programs
Identification, qualification, recruitment and deployment of independent third parties (individuals and organizations) for support of client programs. Development of effective partnering programs to reach business objectives.
Customized Internet Communications
Web site design and development. Internet, and Intranet content and management Social media expertise.
Video Programming
Creation and production; video news releases, documentaries, “experts speak” videos.
Advertising Programs
Creation, design and management of placement of advertising and promotional messaging (print, electronic, online, special media) for services and product campaigns. Also, institutional advertising campaigns for issues management.
Newsletter Publishing
Customized publishing – creation, editing and distribution.
Grassroots Communications/Special Events
Development of communication programs and the coordinating of special events focused on specific communities-of-interest, and designated catchment areas for services, professional practices, and products. Effective programs aimed at grassroots and grasstops (leadership) audiences.
Audio Materials
Creation and production; prepackaged audio-taped presentations, radio station distribution.
Regulatory Compliance Communication Programs
Specialized services for FDA, EPA, compliance and other regulatory obligations; FDA “black box” drug review and compliance; State Health licensing information, operating authority
Sales and Promotional Programs
Programs for consumers, dealers, distributors, others.
Coaching – Presentation – Media Meetings
Presentation coaching and media meetings preparation utilizing experienced media communicators for all levels of management.
Special “Channel” Communications
Delivering the client’s story through discrete, private channels and points-of-distribution (utilizing Webcasts, ListServs, Social Media, Blogs, etc.)
Special Expertise in telling the client’s story among key audiences, constituencies and stakeholders in the following categories:
- ESG / Environmental, Social and Governance Key Performance Indicators)
- Corporate Social Responsibility (CSR)
- Socially Responsible / Sustainable Investment (SRI)
Community Relations / Community Investment Programs
The Boerner Communications team has three decades of extensive experience in creating and managing community relations and community investment programs. Today’s business leaders are expected to guide their companies to be good corporate citizens – to walk-the-talk at the grassroots levels, in communities theyr serve and where they have facilities.