Sustainability Marketing, Communications & Strategies
Client organizations are recognizing the importance of sustainability in their operations, and among the customers and clients, suppliers and business partners they do business with. Communicating about “Sustainability” is increasing in importance among virtually all organizations.
Who would want to do business with an “un-sustainable” or “ir-responsible” organization? Few of us. Is your organization viewed as…
- Environmentally-responsible – Environmentally-friendly
- As a good corporate citizen
- As Socially Responsible
- As a “Green” service or product provider (as in LEED building)
- As attractive to Socially Responsible Investors?
Boerner Communications team members have many years of experience in these critical considerations of businesses large and small and in-between.
We help corporations, professional practices and other private sector enterprises develop strategies and structure programs to effectively communicate on the above and many related issues and topics.
We help not-for-profit (social sector) organizations tell their sustainability stories to important constituencies.
And, most important, we have considerable experience and a track record of success in bringing the private, social and public sectors together to resolve important issues, and partner to develop solutions.
Targeting - Identification of Media
Boerner Communications maintains thousands of contacts in well-organized media databases containing the personal contact information for journalists. Contact and distribution is customized for each client and each campaign.
Distribution to Media
News – Research Results – Surveys – Commentary – Event Scheduling
All are topics Boerner Communications can help you communicate to a wide range of media…print, electronic, on-line, blogs, forums, hybrid platforms…and more
Targeted Follow up
Our team of skilled media relations professionals target individual journalists, editors, producers, publishers, commentators and other media contacts to help clients tell their sustainability stories. One-to-one contact helps develop powerful media placements to help you tell your story to targeted and broad audiences and persuade them to act.
Social Media – 21st Century Communication
The proliferation of social, interactive and citizen mediums of communication (“social media”) present challenges to the corporate manager. Which social media can be used? How to best approach social media? How to harness the power of word-of-mouth referrals for your company? Boerner Communications will help you engage with your specific audiences using this 21st Century means of targeted and mass communication; we identify key target mediums of communication and assist clients in implementing strategic social media programs.
We are expert at developing comprehensive, programmatic marketing and communication campaigns on the many dimensions of Sustainability -- Green Marketing, Corporate Responsibility (CSR), Clean Technology, Corporate Sustainability, Environmental Compliance, ESG (environmental, social and governance issues), Energy Conservation, Renewable Energy…and more.
Internet-based Platforms – Web Sites - Intranet
Boerner Communications and its affiliated organizations design award-winning Web sites, powerful Intranet (private, internal) platforms, and other resources for clients. In-house technology teams design, construct, manage and support these platforms for clients. We contract with world-class service providers for reliable (“always on”) 24/7 access by your users.
Boerner Communications is an accredited advertising agency that conducts multi-media campaigns for clients. Mediums utilized for marketing and corporate messages include traditional print, digital platforms, audio/radio, television (broadcast and cable), and specialized media (such as outdoor and at-retail). We also conduct effective direct marketing communications campaigns.
Design – Graphics – Production Services
The team has created dozens of customized media for clients – newsletters, reports, “alert” services, manuals, brochures, specialized marketing deliverables…all can be created by our award-winning team to help you tell your Sustainability story to key audiences.
Editorial – Content Providers
The Boerner team of researchers, writers, editors and producers are available to help clients meet at variety of needs, including proposal and presentation writing, speeches and scripts, book authoring and custom production, report writing, and complete production of Corporate Responsibility reports.
Think of the power of telling your Sustainability story through such media presentations as video, DVD, audio, graphics, on-line platforms and other 21st Century communications technologies. The Boerner Communications team are innovators in these fields.
Comprehensive Media Monitoring
Utilizing our in-house technologies, we create powerful monitoring and search tools to capture news, commentary and research on a global basis. The team can create a customized, user-friendly News Dashboard for your organization, bringing the world to your desktop throughout the day. Your organization’s media exposures…those of competitors and peers…and timely updates on your critical issues are just a click or two away at all times.
Our team is skilled at conceiving, creating and managing special events for clients – press conferences, product announcements, seminars for key stakeholders, effective participation in trade shows and industry conferences, stakeholder meetings…for those times when face-to-face interactions are critical, the Boerner team will help you put your best foot forward.
We provide remote and virtual meeting experiences for clients – teleconferences, Webinars, remote news briefings, on-demand content presentation, on-demand learning experiences…and more.
The powerful stories of the 21st Century are about … Sustainability, in all of its glorious dimensions. Is your firm effectively telling its Sustainability, Corporate Responsibility, Green Marketing, ESG…and other stories? We can help!