Strategies - Strategic Development
Structuring integrated communications/marketing/advertising programs utilizing research and analysis of demographics and other factors; client strategies, focus and business goals; target audience/constituent needs and expectations; key messaging and positioning for success.
Provide concepts, design and graphics; multi-media production supervision; and content writing and editing for collaterals and reports -- brochures, pamphlets, research studies, direct mail pieces, annual reports, sustainability reporting.
Media Relations Programs
Preparation and coordination of news releases; news conferences, media events, interviews, news bureau operation, feature distribution. For trade, consumer, professional, specialized audience and other media.
Creation, design and management of placement of advertising and promotional messaging (print, electronic, online, special media) for services and product campaigns. Also, institutional advertising campaigns for issues management.
Customized publishing - creation, editing and distribution.
Grassroots Communications/Special Events
Development of communication programs and the coordinating of special events focused on specific communities-of-interest, and designated catchment areas for services, professional practices, and products. Effective programs aimed at grassroots and grasstops (leadership) audiences.
Identification, qualification, recruitment and deployment of independent third parties (individuals and organizations) for support of client programs. Development of effective partnering programs to reach business objectives.
Customized Internet Communications
Web site design and development. Internet, and Intranet content and management Social media expertise.
Creation and production; prepackaged audio-taped presentations, radio station distribution.
Regulatory Compliance Communication Programs
Sales and Promotional Programs
Programs for consumers, dealers, distributors, others.
Presentation coaching and media meetings preparation utilizing experienced media communicators for all levels of management.
among key audiences, constituencies and stakeholders in the following categories:
- Corporate Social Responsibility (CSR)
- Socially Responsible / Sustainable Investment (SRI)
- ESG / Environmental, Social and Governance Key Performance Indicators)
Community Relations / Community Investment Programs